The design of Braun is legendary and its minimalist formal language still influences our everyday lives today. For its 100th anniversary, LudwigType developed an exclusive corporate typeface in collaboration with iconwerk and the Braun design studio that reflects Braun’s philosophy.
Technology and people. Braun develops devices for everyday life. The new typeface reflects this: the technical, functional, rational, clear, and focused on the essential on the one hand. Human, open, friendly, and warm on the other.
Functionality, quality, clarity. Braun’s new corporate typeface takes up both the fundamental principles and typical formal elements of Braun design. Legibility, clarity and distinctness are the main focus. The result is a typeface family that optimally represents the Braun brand.