Tender and soft

A custom typeface for Mille Notti

Mille Notti is a Swedish company that offers a wide range of bedding, pillows, comforters and bathroom textiles. It is driven by the desire and passion to deliver high quality products with timeless design. All Mille Notti products are made in Europe with carefully selected ethical materials. LudwigType developed for Mille Notti a delicate serif typeface in 2 weights. Curves on letters like K, M or W create a soft, friendly character. The shape of the bowls, for example in the B, R, a, e or g, give the typeface lightness and conciseness.

Subtle curves on diagonal strokes or letters like M and f create a soft, friendly character. The bowls in complex letter forms such as B, P, R, a, e, g and many more also give the typeface lightness and conciseness. The refined drops (I don’t know what is meant by drops), for example on a, f, g and s support this impression. The lowercase k recalls its written form, creating a special softness that the letter does not otherwise possess. The lowercase u comes with a fine rounded tail. The tail of the Q and the question mark also have a lively momentum.