LudwigType


SEPTEMBER 2013

Peter Hahn logotype

Peter Hahn is a mail-order firm selling mainly women’s clothing made from natural fibre. On behalf of JoussenKarliczek I redesigend the handwritten-like logotype. I simplyfied the outline and added a more dynamic drive to it. To keep it crisp and distinctive I added corner points and opend the more complex characters. You can see the old logo on the left in gray.


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