is a distributor for toys and other products for children. The Berlin based design agency Realgestalt
, who is responsible for the new corporate design of MyToys, asked me to redesign the companies logotype, make it more distinctive and clear. I simplified the individual characters and gave them a brushlike drive. We decided to add a bolder outline to band the individual characters together and to make the logotype more useable on images and colored backgrounds. We also changed slighlty the color.