LudwigType


JULY 2018

Custom typeface for a daily newspaper

The German newspaper Weser Kurier commissioned a new type family to replace a mix of different fonts used across the newspaper. The goal was to create a more modern and distinct typeface, which at the same time is easier to read. LudwigType designed a comprehensive type system consisting of serif and sans serif fonts. The serif contains optical variants for headline and small body text, as well as a condensed version for narrow columns.
In close collaboration with the printing house it was possible to test the typeface during the design process on real paper and the printing press. Especially adapted to the less-than-ideal quality of printing to get the best results.


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Each family consists of multiple styles and weights.