Gordon may be described as a slab serif. Indeed, very early prints, which were printed on slightly moist hand-made paper, have similarly low stroke contrasts and rounded corners, inside and outside, including the serifs. That’s what makes this typeface so communicative and mannerly. Gordon’s aesthetic appeal arises from the lively movement of the letters’ lines. This is never arbitrary. It either supports the harmonious letter spacing or the open images of the individual characters. The accompanying italics are highly idiosyncratic, original creations, almost with a handwritten style. Gordon also forms nice compact lines with the somewhat broader small capitals. It seems that users need a feeling for the typeface to really appreciate its qualities.

Single Font
59.00 29.00
Entire Family (8 Fonts)
399.00 199.00

Gordon Light Gordon Light Italic Gordon Light Small Caps Gordon Regular Gordon Regular Italic Gordon Regular Small Caps Gordon Bold Gordon Bold Italic
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Florida Sunrise
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no doubt of his sex
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1. Januar 1832. Totenstille.
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He smiled understandingly, much more than understandingly. It was one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. It faced, or seemed to face, the whole external world for an instant, and then concentrated on you with an irresistible prejudice in your favor. It understood you just so far as you wanted to be understood, believed in you as you would like to believe in yourself, and assured you that it had precisely the impression of you that, at your best, you hoped to convey.