MyToys is a distributor for toys and other products for children. The Berlin based design agency Realgestalt, who is responsible for the new corporate design of MyToys, asked me to redesign the companies logotype, make it more distinctive and clear. I simplified the individual characters and gave them a brushlike drive. We decided to add a bolder outline to band the individual characters together and to make the logotype more useable on images and colored backgrounds. We also changed slighlty the color.
Old (top) and new logotype (bottom).