RELEASE  |  October 2023


We are delighted to announce a new addition to our Georg Salden Library: Rolls, a square sans serif with an italic full of verve. Typically, upright and italic styles are designed to harmonize seamlessly. However, with Rolls this norm is challenged. In this case, the cursive styles form the most pronounced contrast: the robust and masculine upright is juxtaposed with a delicate, calligraphic italic. This results in an exceptionally captivating combination that opens up a wide range of design possibilities and endows Rolls with expressive versatility as a type family.

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The Rolls type family is, in fact, a two-in-one package: the square and masculine sans serif is paired with a gentle and lively italic. This combination unlocks a wide array of exciting typographic possibilities. Life is comprised of contrasts, and the same holds true for design. The objective is to balance these opposites while effectively and attractively conveying the content.

Rolls belongs to the Eurostile font style, created by Aldo Novarese in the 1960s. Typically round letter elements are transformed into straight lines with short corner curves, resulting in a cohesive, geometric typeface. The calligraphic italic, however, forms an exceptionally exciting contrast. This differentiation allows for typographic distinction between various parts of the text and establishes an striking typographic language.