LudwigType

Polo is a well-proportioned sans-serif with lots of character. It combines the purposeful charisma of a grotesque with the harmonious legibility of a roman typeface. It has its idiosyncrasies and a style of its own, yet has almost universal applicability. Polo was developed 1972 and since then it has become a comprehensive typeface family. Totally unique for its time, this design had a decisive influence on the development of later contemporary typefaces. Different versions of Polo are available for certain sizes: Polo 11 was specially designed for smaller-sized texts while, Polo 22 is intended for larger font sizes. Polo 66 is somewhat lighter and narrower and is geared towards headlines or narrow columns of text.

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