LudwigType

Rolls

Rolls belongs to the Eurostile font style, created by Aldo Novarese in the 1960s. In this style, the typically round letter elements are transformed into straight lines with short corner curves, creating an inward openness. On the outside, however, the verticals follow one another. This, as seen in medieval blackletter scripts, adds ornamental beauty. Some letters were given greater definition by using serifs instead of corner curves. It is somewhat like a semi-sans serif. Its charm is unveiled with its contrasting gentle and lively italic.

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Single Font
€ 59.00
Entire Family (10 Fonts)
€ 399.00

Rolls was designed by Georg Salden. Typical is the combination of sharp corners and soft curves.

The term cursive comes from Latin ‘currere’ and means ‘to run’. Within the history of writing, the term is used to refer to a typeface with letter combinations that could be written quickly in everyday life and for business transactions. In the Renaissance, the upright and italic typefaces were completely independent, which were only later united to form a ‘family’. Since then, italics have usually played the role of the (emphasising) companion, stylistically matching the upright. For a long time, Georg Salden had the idea of a typeface family with very contrasting styles in mind. Rolls, obviously a further development of the Carree, initially only had upright styles. Only later did he add a calligraphic italic, which forms an extremely exciting contrast to the geometric upright.