Gordon may be described as a slab serif. Indeed, very early prints, which were printed on slightly moist hand-made paper, have similarly low stroke contrasts and rounded corners, inside and outside, including the serifs. That’s what makes this typeface so communicative and mannerly. Gordon’s aesthetic appeal arises from the lively movement of the letters’ lines. This is never arbitrary. It either supports the harmonious letter spacing or the open images of the individual characters. The accompanying italics are highly idiosyncratic, original creations, almost with a handwritten style. Gordon also forms nice compact lines with the somewhat broader small capitals. It seems that users need a feeling for the typeface to really appreciate its qualities.
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